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countercurrent

Making Waves

What We're Doing

Uplifting Women Online

Social media has become an echo chamber of outdated ideas about who women should be—with real consequences. 

 

We’re building a coordinated digital movement that uses authentic voice, beautiful content, and algorithmic power to fight back. Our mission: flood the platforms where Gen Z women gather with content that uplifts, empowers, and equips them to choose their own future.

How You Can Help 

The Butterfly Collective: Emerge Fellowship

Who's It For 

We’re looking for 30 bold, brilliant college-aged women who live for social media, get hype about AI, and want their content to actually mean something.

Think:

  • Insta, but make it empowering

  • AI tools that work for your creativity

  • Building digital spaces that actually uplift women

  • A community that hypes you, helps you grow, and hands you the mic

First

What You'll Do

  • Create aesthetic, viral content with real impact

  • Run and grow social channels

  • Use cutting-edge AI tools to track trends + spark ideas

  • Get exclusive training from industry leaders

  • Compete for bonuses + level up your creator game

Second

How You'll Be Paid

Every fellow receives a stipend and is eligible for additional compensation  through the Metamorphosis Incentive Program, which rewards fellows for hitting key benchmarks. 

Third

What You'll Learn

01

Craft Scroll-Stopping Content

  • How to craft scroll-stopping, values-driven content

  • Building aesthetic, cohesive lifestyle brands from scratch

02

Social Media Growth Best Practices

  • Understanding algorithms + how to hack attention ethically

  • Using insights to refine and amplify what works

03

Using AI to Your Advantage

  • How to use AI to spark ideas, track trends, and optimize performance

  • Hands-on training with generative AI tools for images, captions, and content calendars

04

Leadership & Network Buidling

  • Building a creator community, not just an audience

  • Navigating the digital space as a future leader

Our Focus

Every fellow will get the chance to specialize in a focus area that speaks to their passions—whether that’s fashion, wellness, mental health, dating culture, or career prep. You’ll build content around the topics you actually care about, allowing you to grow your skills, your voice, and your audience in a space that feels real and rewarding.

We match fellows to their top interest areas based on what inspires them most—so you’re not just creating content, you’re building a brand rooted in your perspective and purpose.

Women's Wellness

Fitness, intuitive movement, healthy eating, mental health, balance

Confidence & Self Growth

Glow-up culture, self-worth, boundaries, routines

Dating & Relationships

Navigating modern love, boundaries, girl-powered dating takes

Get in Touch

Have questions? We can help! 

Career & Ambition

Internships, productivity, personal branding, work/life balance

Pop Culture & Trends

Celebrity moments, internet drama, remix culture, what's trending

Mental Health & Mindset

Anxiety, self-awareness, coping tools,  and growth mindset.
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