Hello! I am a social impact communications strategist with deep experience in empathy-driven, values-based messaging. My goal is always to connect with people where they are and lift them up from there. 

As a Fulbright alum, former congressional press fellow, and first-generation college graduate, I am passionate about expanding paid learning opportunities that equip the next generation to empower themselves, strengthen their communities, and shape a culture that uplifts women both online and offline.

I am a proud North Carolinian and alumna of Davidson College. I live in Asheville, NC with my husband and two dogs. 

I’m a strategic communications consultant who has spent my career at the intersection of faith and public life. I’ve always been drawn to the places where values, storytelling, and public action meet—and I see communication as one of the most powerful ways we can help people connect their deepest beliefs with the world’s greatest needs.

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Over the years, I’ve had the honor of partnering with non-profits, community groups, and political organizations on a wide range of projects —climate and creation care, racial and economic justice, nuclear security, human rights, international development and peace building, domestic poverty, healthcare, and the role of faith in public life. 

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I’m a proud graduate of the University of Virginia, and I earned my MAR in Theology from Yale Divinity School.

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I am a project manager and creative from the DC metro area who believes data-driven storytelling can shift culture and spark collective empowerment.

My work across the fields of public health, environmental science, and international education has reinforced my commitment to equity and women’s empowerment, and I’m excited to contribute to Countercurrent’s mission. Outside of work, I love playing pickleball, traveling, going to trivia nights, hiking, crocheting, and hanging out with my shih tzu, Arnold. 

Through a blend of strategy, dynamic storytelling, and viral-worthy execution, I bring premium, purpose-driven content to life. With a culturally focused approach and artistic fluidity, I’ve created lasting impressions across entertainment, beauty, fashion, tech, and wellness. My background in creative direction, production, and photography informs my ability to craft content that is both visually compelling and innovatively impactful. I champion inclusive, intersectional storytelling that elevates women’s and gender-expansive voices across media and real-world spaces. I’m passionate about creating digital and irl experiences that empower and inspire authentic connection.

Hi! I’m Chloe Russell, Creative Strategist at Countercurrent. I focus on shaping creative content strategies that keep visuals and messaging aligned with a brand’s mission and vision. I love bringing ideas to life with content that’s visually compelling, intentional, and authentic – while also staying scalable and easy to manage. I believe in the power of digital storytelling to spark real cultural change, while also being creative, fun, and a great way to connect and engage. 

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I’m based in Boston, Massachusetts, and recently graduated from the University of North Carolina at Chapel Hill with degrees in International Studies and Hispanic Studies.

I’m Pia Baldwin Edwards, digital engagement strategist for Countercurrent. With a background spanning data, advertising, AI, communications, critical feminist studies, political campaigns, and public service, I know the stakes of this work are critical—and I know we have the tools to reclaim ownership of the narrative and take back the internet.

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My passion lies in strategizing new solutions to old problems that shape real people’s everyday lives. At Countercurrent, I design digital campaigns and systems to elevate unheard voices and scale the digital output and impact of our work. 

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I grew up just outside Chicago in Evanston, IL, and New Orleans is where I’ve called home for nearly a decade. I recently graduated from Yale University with a BA in Political Science, Women’s, Gender, and Sexuality Studies, and a Certificate in Data Science.