Privacy Policy

Effective Date: 8/1/25

Overview

This Privacy Policy explains how The Countercurrent ("we," "us," or "our") collects, uses, and protects your personal information when you use our website, https://thecountercurrent.io (the “Site”), and any related services (collectively, the “Services”).

By accessing or using this Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide:

Your name, email address, and other contact information when you sign up for newsletters, create an account, comment, or contact us.
Content you submit (e.g., comments, messages, or user-generated content).

b. Automatically Collected Information:

IP address, browser type, device type, operating system, referral URLs, and other technical information.
Site usage data (pages viewed, links clicked, time spent on the Site) through cookies and similar technologies.

c. Cookies and Tracking Technologies:
We use cookies, web beacons, and similar technologies to enhance your experience, analyze site usage, and deliver personalized content. You can control cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve the Site and Services
Send newsletters and updates (only if you opt in)
Respond to inquiries and provide customer support
Monitor and analyze usage patterns and trends
Enforce our Terms of Use and protect against misuse or fraud

3. How We Share Your Information

We do not sell your personal information. We may share information:

With trusted third-party service providers who help us operate the Site (e.g., email platforms, analytics tools)
As required by law, regulation, or legal process
To protect our rights, users, or property
In connection with a merger, acquisition, or sale of assets

4. Data Security

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

5. Your Rights and Choices

You may:

Request access to or deletion of your personal information by contacting us
Disable cookies through your browser settings (note: some features may not work properly if cookies are disabled)

6. Third-Party Links

The Site may contain links to external websites we do not control. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any external websites you visit.

7. Children’s Privacy

The Site is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top. Your continued use of the Site after any changes indicates your acceptance of the updated policy.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

The Countercurrent
Email: hello@thecountercurrent.io